If you are distributing or retailing gloves, the last 18 months have probably been quite a rollercoaster for you.
As with so many other industries, the global pandemic has radically shifted companies for good and for bad, and the dust is only beginning to settle now after a lot of disruption.
In an attempt to get you back on track and uplift your gloves business for this new normal, we thought we’d share 3 tips that you can leverage to get your company to the next level.
Tip 1. Solidify strong relationships with your suppliers.
If we’ve learned anything from this pandemic, it’s the importance of good supplier relationships when the market is uncertain.
We’ve seen companies of all types scrambling to secure last-minute orders, adjusting purchase pricing, and much more – all in an attempt to manage profit margins, serve new demand, and keep the product cycle running.
However, if you don’t have good relationships with suppliers that you trust, then you just don’t have these opportunities.
You need to be investing in these relationships well in advance of when you need them and so now is a great time to do some introspection and see how you can improve your current supplier relationships, or even start to look for new ones.
Tip 2. Keep up to date with new developments.
The gloves industry is constantly shifting and changing as manufacturers innovate in terms of products, use-cases, materials, and more.
As a distributor or a retailer, it’s important that you keep up to date with what’s happening on the cutting edge so that you can stay ahead of the curve.
Anything that you can do to maintain a proactive view on what’s coming down the pipe will be worth its weight in gold for you – because you can adjust more effectively to changing conditions.
It requires market research and curiosity – but it can pay off handsomely when done well.
Tip 3. Craft your marketing messaging around value, not price.
Typically, gloves are marketed as a basic utility where you compete on having the lowest priced products possible.
However, this has all changed in the last year or so as the entire world has realized just how crucial gloves can be for safety and hygiene reasons.
As such, there is a new groundswell occurring around the industry that you can take advantage of.
Instead of using price as the sole factor through which you market, you can now message towards the value and risk mitigation that these gloves provide.
By elevating the products in this way, you are able to expand your customers’ view of the possible use cases and attract a new segment of the market that may never have considered gloves seriously before. This represents a big opportunity for those businesses who can spot this shift and adapt accordingly.
There you have it. If you can take those three tips onboard and execute against them, you’ll be well placed to transform your gloves business moving forward and get to a level that you’ve never experienced before.
For all your glove manufacturing needs, be sure to check out what we’ve got at Nastah. We pride ourselves on delivering high quality products time and time again – that our clients can use or on sell for their own businesses. Get in touch today and let’s see how we can help you get to the next level!