In the world of rubber gloves, we come across clients of all types that want to enter into different types of deals depending on their individual circumstances.
One of the key decisions to be made upfront is whether they would like to buy one of the house brands of gloves that we provide here at Nastah, or whether they’d like to use us as an OEM to produce a custom branded version that carries their name.
There are legitimate cases for both, but often the house brand options are underrated because clients don’t fully understand the various benefits of going with the manufacturer brand. In this article, we’re going to run through some of the key benefits that should be considered when making this decision:
When you want a custom branded option, it is going to have cost implications because you lose out on the economies of scale that come with the house brand. When it comes to gloves, which are typically a low-cost, high-volume option, this can be a significant factor.
If your budget is tight and you are trying to save money on your orders, then it makes a lot of sense to go with the house brand.
When it comes to gloves, safety is the most important characteristic. As a user, you want to know that the gloves you’re wearing and well-made and from a reputable supplier.
When you use your own brand, then you start from scratch in terms of building a reputation and track record, at least in the eyes of the consumer.
Whereas, when you go with a house brand from Nastah, you are leveraging our very long and healthy reputation – as we’ve been delivering gloves to clients around the world for years now.
If you’re a B2B distributor or a wholesaler, it takes a lot of time, effort, and resources to get a new brand off the ground and win market share in the eyes of your consumers. This is a long process that requires investment, and a keen understanding of the industry at large.
Leveraging an already successful house brand from a gloves specialist circumvents all of this, saving you time and effort which you can deploy elsewhere.
You should be considering the opportunity cost and what you could be doing with these extra resources. Perhaps you’d be better served focusing those on your core competencies and leveraging the house brand to its full potential.
Those are just a few of the benefits worth considering when it comes to going with a house brand. To give you an example, Chem-Gard is one of the house brands we have here at Nastah and it’s been incredibly successful for our clients – creating a win-win on both sides of the equation.
Be thoughtful about what would be best for your business, but don’t ignore the potential of a house brand play for achieving your business goals.